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What is Fulfillment?

Per the U.S. Department of Commerce, e-commerce has had near double digit growth in the last decade and annual web sales of $91 billion to $341 billion from 2005 to 2015.  This massive growth has changed the habits of consumers, where many of them prefer to shop in the comfort of their homes, and the market is currently evolving to meet this demand by significantly expanding fulfillment services.

Fulfillment is a catch all phrase, describing the processes of delivering goods to the end customer.  Fulfillment services start at the receiving warehouse where the various products are processed and sorted per their assigned SKUs (Stock Keeping Unit).  The Fulfillment Ordering Process can be implanted with traditional In Store Displays, Auction Houses, Ecommerce, and Online Retail. Depending on the size & Urgency of the order, your products are then transported via air and ground direct to the end customer. 

Many retailers’ sign up with big box names which eats up much if not all of the profit in the transactions. This ends with losing a large amount of control over their products and customers.

Fulfillment starts with finding the right warehouse partner that can not only accommodate your inventory needs but also understands your business needs.  In order to create long term returning customers for our clients, we look at our operation over and above just processing orders. Providing our partners with the opportunity to physically inspect their products in the warehouse with a comfortable work station set aside for the purpose are a few of the ways we go above and beyond. 

Fulfillment processing needs to also account for the size of your order and allow you take advantage of the most advantageous transportation options available to you.  Online retailers need to be able to fulfill both individual sales and rapidly respond to large orders without skipping a beat to stay competitive in today’s market place.

Therefore, we have invested our time and resources to expand our partnerships with local and national fulfillment centers where we can find good matches that offer competitive rates for your businesses online and all your fulfillment needs.  Our goal is to build a partnership where your focus can be on growing your business.  Remember, we are here to make every move simple.



-          Arash Shahi

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